The requirement of Hindustan Unilever was to make the HUL employees aware about the importance of safety in life through the ‘Beyond Work’ Safety program. The idea was to generate a complete safety package for their employees that includes round the clock safety consciousness.

Eframe developed a catchy visual impact campaign, keeping in mind the national safety week. A safety campaign that includes round the clock safety consciousness: from LPG & Electrical Safety to First-Aid at Home, Experiential Fitness Activity, Stress Management, Road & Public place Safety.The campaign included designing printing and displaying danglers, posters, banners, standees highlighting all the significant messages to follow safety practices.