As an employee friendly organisation Hindustan Unilever Limited was dismayed to lose a sales personnel to a tragic road mishap. This prompted the company to immediately introduce a road safety awareness campaign within the organization.
Eframe created an interactive multimedia campaign, Suraksha Veer, that stressed on the right behaviours to be practiced on road for safety. This comprehensive attractive presentation contained all the important road safety guidelines and policies. It created great stir among the sales force in HUL and is regarded as one of the most popular safety drives.